Emails… What is there to say about emails? We have all been there. You log in to your Gmail or Hotmail after receiving an exciting notification that your pay has come in, only to find that 124 emails have suddenly appeared in your inbox with no warning. Now, there is a solution to filter the…
Customer Service has just gone digital.
Rule 1: Make the customer feel supported. Online shopping is continuously growing, with now over 20.3 million online shoppers in Australia alone. Therefore, it is no surprise that customer service has gone digital. To match this growth in online user purchases, companies are integrating chatbots into their digital marketing strategy to not only provide an…
Interactive Dining Tables – Have we taken it too far?
Behold, the IRT Table… The Interactive Dining Table is used at malls, restaurants and airports to offer customers a flawless ordering experience, a collaborative entertainment suite, and more importantly, a new way to communicate with people sitting right beside you at the table. Yes, there are aspects of this technology that may provide benefits to…
My Top 3 Tips on Targeting Generation X
Have you ever wondered how to target a specific generation when marketing your product? Have you ever thought about the power of generational marketing? These are just two questions I asked myself before writing this blog post. Today, generational marketing is an extremely powerful tool to target a specific age, and life stage, considering their…
Word of Mouth Marketing: A brands best friend or worst enemy.
Word of Mouth Marketing (WOMM) is the “process of persuading and inspiring organic discussions about a brand, organisation, resource or event”. Consider it, the be all or end all to your business with 92% of consumers using this form of marketing to make purchase decisions without any further thought. There is now a surplus of…
My Top 3 Tips on How to nurture your next relationship with an influencer
Looking to build a relationship with a potential influencer? Here’s how to get started: Scrub up your presence online Influencers are known for their art in making things look ‘insta-worthy’ so why would they accept anything less than a good looking online presence from their potential partnership? As a restaurant, you must ensure that your…
Instagram : A Tool For Deception
Spotlight: ‘Pink. The Restaurant’ Before beginning, I send my condolences to those who have witnessed this restaurant first hand, your wallet didn’t deserve this. Now, I welcome you to a fairytale gone wrong; where ‘self-love’, ‘wholesome Italian’ and ‘Australia’s most Insta-worthy’ phrases have convinced even the most intelligent of those to spend a night picking…
Food Wars: An Influencers attempt to freely indulge?
Instagram’s rise to fame, along with the modern ‘influencer’, has seen individuals begin to solicit free meals from cafes and restaurants in exchange for digital coverage on their social platforms. While some venues see value in this exchange, others are hitting back at social media influencers, naming them B-listers that ‘hold them ransom’ in a…
Professional Food Photography – Is it worth the big bucks?
As the phrase ‘A picture is worth a thousand words’ suggests, professional food photography has become an essential, yet sometimes undervalued component in café and restaurant digital marketing. Not only can photographs incorporate emotive appeals that target consumer’s attention and awareness, but they also showcase the menus strengths, and restaurant story that forms depth, context…
Rise of the Digital Age
In the rise of the digital age, people have become more socially aware of online presence, with a focus on growing their own brand image through demographic specific content. Primarily a mobile app, Instagram has become a worldwide phenomenon that has over 500 million users tapping in each day from their phone to look at…
Digital Diary of a Foodie 