As the phrase ‘A picture is worth a thousand words’ suggests, professional food photography has become an essential, yet sometimes undervalued component in café and restaurant digital marketing. Not only can photographs incorporate emotive appeals that target consumer’s attention and awareness, but they also showcase the menus strengths, and restaurant story that forms depth, context…
Tag: photography
Rise of the Digital Age
In the rise of the digital age, people have become more socially aware of online presence, with a focus on growing their own brand image through demographic specific content. Primarily a mobile app, Instagram has become a worldwide phenomenon that has over 500 million users tapping in each day from their phone to look at…
Digital Diary of a Foodie 